If you're a blogger, Millennial or entrepreneur then you know who Casey Neistat. Basically, Casey is one of the few YouTube blogger that used his content to become a self-made multi-millionaire and celebrity.
Casey Neistat is a former movie maker and professional marketer that redefined YouTube and created the profitable vlogging or video blogging. Everyone in New York recognizes Casey and even the police give him special treatment when creating videos in his city. YouTube on the other hand threw the book at Casey and held him to a higher standard than anyone else.
YouTube's new standards and rules really upset a lot of bloggers when it comes to monetizing blogs or digital content. You can read the new standards if you want to because i'm not going to post it. Basically you have to choose certain ads and comply to standards in order to monetize your content. The problem with this is YouTube have no government compliance to base their rules off. It seems like they are picking top earner or anyone to bully and force them to lose money that goes back to YouTube. It's pure greed and aggressive bullying.
Casey Neistat kept his daily content family friendly, high quality and consistent. He never offended anyone, and he was one of YouTubes shining stars. Everyone followed his struggle then congratulated Casey on his success. When he left we all understood why. NO ONE will stick around a place where they are unfairly compensated and have new rules created on a whim just to target and bully him.
Casey parted ways with YouTube, and he partner with CNN, a larger platform. Casey signed an insanely better deal than he every would make creating videos for YouTube and getting a fraction of the compensation for his highly viewed content. CNN purchased Casey's app Beme and compensated him with $25 million. Well YouTube, you just lost the only original content creator plus his 5.8 million subscribers to a large platform CNN. I hope you learn a lesson about what greed, pettiness, and bullying get you in the end.
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