Ubisoft Joins the List of Tech Companies Fostering Discrimination Culture

Well the tea has been spilled about Ubisoft discrimination practices against women and minorities for years with a total of over 150+ claims and equal employment opportunity violation cases to HR not being addressed and ignored despite the company taking money from investors and the government that enforces EEO. Not only have Ubisoft come under investigation for EEO violation with the threat of losing funding but the company has also been exposed for sexism/racist culture that has put a limit on development of games featuring women and minorities as leads bc the upper management and marketing do not believe either sales games.

Public reports revealed Ubisoft knew about bad behavior in the company for years and took little action until recently when the investigations went public bc that’s how these big corporations operate.  Big corporations do not care about the oppression or discrimination cases until the public finds out and then it’s panic mode to save their funding.

A whistleblower revealed Ubisoft mistreated women at the company and Ubisoft creative executives believed women don’t sell games due to market research. These guys didn’t make female focus games bc of who they are what they think.

Reports said Serge Hascott is leading the way to push content that did with less linear narratives and cutscenes. This push was systematic discrimination that impacted the development of three Assassin Creed games. 

1. Assassin Creed Syndicate 

Jacob and Evie Frye were suppose to have equal time in the story, but executives made Jacob the focus of the story and its marketing.

Assassins Creed Origins

The original plan was to kill Bayek off early in the game then his wife Aya would take over the story. In the end, that plan didn’t happen. After marketing and upper management direction, Aya‘s role was significantly reduced. This was very disappointing and bc Aya was a cool character with a compelling  character and potential. Aya was sidestepped so Bayek story came shine. 

Assassins Creed Odyssey 

This game is what really caused the community and whistleblowers and ethics committees to go into action. Kassandra was suppose to be the only lead of this game but the upper management and marketing team used their influence again. The idea to have Kassandra as the lead was rejected and the option of sibling choice made its way into the final game. The reasoning behind this choice is a troupe that male leads make more sales.  It’s easier to believe this when it’s more games out there that  have male leads. Even if you buy into all that conjecture, it doesn’t take into account games like Tomb Raider, Horizon Zero Dawn or Metroid Prime that have female leads and earned a lot of money for their companies.  

This only showed Ubisoft distant itself from the progressive elements they claim to have they didn’t have much faith in their creative teams. The last assassin creed games could have broke the trend of no female leads games, but they were literally not allowed to by upper management marketing which is awful.  This Only shows Ubisoft is another fake progressive company that lies about its diversity and progressive elements. How did they get away with this?

During a recent conference call Ubisoft executives with their investors, the CEO of Ubisoft was asked about how he is addressing the over 150+ Open discrimination cases. The CEO dodged the questions which lead me to believe 2 reactions to his dodge. 

1. Ubisoft CEO is an incompetent Leader 

2. Ubisoft CEO does not pay attention or care about his business. 

There are 100s of HR claims that are ignored with testimony so horrible the public needed to know.